Make stuff, learn things.
Personal site and work-in-progress of robfitz.
Currently writing Mom Test: 2nd edition and building help this book.
Books
-
Write Useful Books
A modern approach to designing & refining recommendable nonfiction -
The Mom Test
How to talk to customers and figure out if your business is a good idea when everyone is lying to you -
The Workshop Survival Guide
How to design & run educational workshops that work every time
Articles
- Bundles & lock-in have lost their teeth
- Vanity engagement in Outcome-Oriented Communities
- Scribbling and thinking // Writing against AI
- Obligation debt // Switching costs + downside risk
- Tony Fadell's BUILD is the handbook for dealing with visionary product risk
- Journaling might deserve a bigger spot in the founder's toolkit
- Engagement, growth, & local maximum for community-building // Resisting the common KPIs // Why OOCs are rare
- Workflows and worldviews // Deciding where your product ends // Idea traps
- Portfolio of products vs. focus focus focus? // When audience-first is silly // Worldviews for growth
- On growing community without becoming the bottleneck // How hands-off, how soon?
- On the early days of community-building // Quiet af // The content & concierge stage
- How I got started writing
- What would have to be true for this to be a winning choice? // Make more options
- Thinking in systems // Respecting complexity // Humility and tinkering
- A community of two // Positioning and peace of mind // False fears and getting started
- On showing up // Early days // The promise of consistency
- Asset sharing & upside swapping // Five-year experiment in business marriage // Results & numbers, profit & IP
- The shape of an idea
- Beyond retention, toward outcomes
- First 6 months of the new book ($48,921.15) // Notes and numbers // Is this your year to write one?
- No obligation to be optimal // Goals, unconditionals, constraints // Personalized idea selection and strategy
- If you aren't taking notes, stop reading // Slower process, faster progress // Healthy externalities
- Idea selection dominates lifestyle design // Business models & freedom // A sad HN story
- When covid pulls the Andon Cord // Prioritization // Building better systems
- My dad taught me cashflow with a soda machine
Videos
- [Mom Test] Mini-workshop to find critical gaps in your customer understanding
- Justifying the time cost of "pure" customer learning (i.e., The Mom Test)
- [Mom Test Q&A] Open learning + hard commitment in single meeting?
- Essential Mistakes to Avoid When Self-Publishing
- Impatience is killing your customer learning
- Week 3 Q&A - Modern Author Academy - Winter 2024
More on my YouTube channel. Also happy to do the occasional interview or talk.